Marketing Automation

The old ways of marketing's time-consuming manual processes and limited view of customer data are gone. The tedium of repetitive tasks can exhaust marketing teams, and the lack of visibility results in ineffective campaigns.

Without an efficient and accurate way to collect and analyse customer data, marketers are limited in their ability to spot trends, build targeted programs and deliver positive business outcomes.

This is where marketing automation software steps in. An integral part of successful marketing strategies, automation software helps streamline, measure and, of course, automate your team's current tasks, data and workflows to successfully complete a campaign.

Marketing automation software can simplify a marketer's manual processes, including:

•   Segmenting customers: Rank customers by their lead potential. Grouping leads by demographics, professional details or behavour always keeps relevance top of mind.

•    Scheduling emails: Send personalized emails to groups of segmented audiences and triggered email responses after prospects fill in forms or download content.

•     Lead nurturing: Track your prospect's behaviour on social media, on your website or in response to your email campaigns throughout the funnel.

•   Social media postings: Automate parts of your campaign with tasks and alerts to ensure that you take advantage of every opportunity to reach your customers. You can even use this technology to schedule social media postings and communications across all platforms, saving you time and amplifying your reach to followers, fans and customers.  

"When your team can depend on a single platform to handle time-consuming tasks, productivity skyrockets, costs decrease, and you can easily track results to help plan future strategies and campaigns."